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PURPOSE OR TRIVIAL?
DOES YOUR COMPANY HAVE A CRYSTAL CLEAR AND INSPIRING PURPOSE?
Yes, we have a purpose, but it might not be that inspiring
Of course, our purpose is super cool
We have a purpose on coffee cups and posters, but no one pays attention to it
No, that is not something we have at all
IS YOUR PURPOSE BEING USED TO MAKE BUSINESS DECISIONS IN A STRUCTURED WAY?
Yes, I have heard about someone using our purpose in that way
Every time. It is crystal clear to everyone how our purpose is impacting daily business decisions
No, we run our business in a very different way, and we don’t see purpose as a business driver
Maybe someone has done that, but I have never heard about it
IS THE PURPOSE OF YOUR COMPANY SOMETHING YOUR CUSTOMERS NOTICE?
We have experimented with it in sales, marketing or on our social media platforms
I don’t know and if they have it is most likely a coincidence
Definitely. We use our purpose in all interactions with current customers and when having new customers onboard
I don’t see how purpose is relevant for the customers
IS THE PURPOSE OF YOUR COMPANY PART OF DEVELOPMENT ACTIVITIES?
I’ve seen it in a PowerPoint presentation once or twice
No, that is not how we carry out development here
I’ve experienced it but randomly not directly linked to my development
It is fully integrated into everything we do related to development. We always start and end with our purpose
HAVE YOUR COMPANY EVER MADE A BUSINESS DECISION WHERE PURPOSE WON OVER SHORT-TERM PROFIT?
Of course, I can give the first three examples on the spot
We don’t make business decisions in that way. Purpose is not part of our real business
I’ve been part of or heard about a meeting where it was a theme and part of the discussion
I want to say yes, but that would be a stretch
HOW LIKELY IS IT THAT YOUR COMPANY WOULD LET PURPOSE INFLUENCE AND BALANCE PROFIT DECISIONS?
We are already very close, and this will definitely happen as I see it
It could happen but that would take quite a few years and changes in leading positions
Maybe locally in some part of the company in many years, but probably not at the core of the organization
Not likely at all. We will stick with the ways we do things already
DOES YOUR COMPANY MEASURE AND TRACK HOW THE PURPOSE IS BEING EXECUTED?
We track our purpose impact as focused as our financial targets
Never thought about that. It sounds cool but might be challenging for us to do
It is on the agenda and will be implemented within the next 6 months
Will never happen
IS THE PURPOSE OF YOUR COMPANY PART OF YOUR LOCAL DEPARTMENT OR TEAM MEETINGS?
Never - and will most likely never happen in the future
It is on the agenda at least once a month
We have tried it a few times and will probably continue to do that
Will only happen if we change significantly
(+45) 2389 7828
(+45) 2389 7828