DOES YOUR COMPANY HAVE A CRYSTAL CLEAR AND INSPIRING PURPOSE?

IS YOUR PURPOSE BEING USED TO MAKE BUSINESS DECISIONS IN A STRUCTURED WAY?

IS THE PURPOSE OF YOUR COMPANY SOMETHING YOUR CUSTOMERS NOTICE?

IS THE PURPOSE OF YOUR COMPANY PART OF DEVELOPMENT ACTIVITIES?

HAVE YOUR COMPANY EVER MADE A BUSINESS DECISION WHERE PURPOSE WON OVER SHORT-TERM PROFIT?

HOW LIKELY IS IT THAT YOUR COMPANY WOULD LET PURPOSE INFLUENCE AND BALANCE PROFIT DECISIONS?

DOES YOUR COMPANY MEASURE AND TRACK HOW THE PURPOSE IS BEING EXECUTED?

IS THE PURPOSE OF YOUR COMPANY PART OF YOUR LOCAL DEPARTMENT OR TEAM MEETINGS?